On Tuesday, April 12, 2022, Dartmouth-Hitchcock Health announced its new brand identity: Dartmouth Health. The journey to Dartmouth Health was a nearly-three-year strategic effort to reflect the breadth of the academic health system and celebrate the high-quality care it provide across the region, bolstered by world-class teaching and research that combine to make the system one of the best in the United States.
On Friday, April 15, at noon, Dartmouth Health CEO and president Joanne M. Conroy, MD, will present her next live “Connect with the CEO” conversation—the first since the transition to Dartmouth Health became official—on Facebook. This conversation will delve into the collaborative process that resulted in the Dartmouth Health rebrand and insight on what it took to launch a new brand for northern New England’s largest healthcare system.
Conroy will be joined by the following guests for her conversation:
- Jennifer M. Gilkie, system vice president for communications and marketing, Dartmouth Health
- Brad Scott, founding director, Applied Design Works, the firm contracted by Dartmouth Health to assist in its rebrand
Viewers will be able to ask questions using the comment feature in the live video. Questions can also be submitted in advance to: news@dartmouth-health.org. To tune in, visit the Dartmouth Health Facebook page at https://www.facebook.com/DartmouthHealth.
Original source can be found here.
